Penjualan Global McDonald's Meleset dari Target, Saham Anjlok di Tengah Aksi Boikot
SEAToday.com, Jakarta - Perusahaan resto cepat saji McDonald’s pada Senin (6/2) melaporkan penurunan penjualan dalam kuartal IV 2023, pertama kalinya selama hampir 4 tahun.
Berdasarkan laporan keuangan perusahaan tersebut, penjualan di bagian internasional tercatat hanya naik 0,7%, jauh dari jumlah perkiraan sebesar 5,5 persen. Penurunan ini terjadi paling besar pada wilayah Timur Tengah, diikuti oleh Malaysia, Indonesia dan Perancis. Saham perusahaan ini juga mengalami penurunan sebesar 4%.
Mcdonald’s menjadi salah satu target utama boikot untuk mendukung Palestina setelah perusahaan ini memberikan ribuan makanan gratis kepada anggota militer Israel. Dalam responnya pada Januari lalu, CEO Mcdonald’s Chris Kempczinski menuding bahwa dampak boikot ini terjadi akibat misinformasi yang tidak berdasar.
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