Women’s Contribution in the Economy Remains 60 Pct, Retno Marsudi Calls for Increased Women Empowerment Programs

SEAToday.com, Nusa Dua - A middle-aged woman is seen tidying up her merchandise on the hotel yard, a five-star hotel in the Nusa Dua area, Bali. She is Tatik Anita Hariyati, the owner of a local snack called Annapurna, made from tempeh and tuna skin, from Blahbatuh sub-district in Gianyar.
Founded in 2023, this Micro, Small, and Medium Enterprise (MSME) was established to boost the economy for Tatik, her family, and even her neighbors, which had sharply declined since Bali's tourism sector was completely shut down due to the COVID-19 pandemic.
Tatik chose tuna skin and tempeh as her main ingredients because they contain nutritional value in the form of protein and omega-3, making her snacks healthier compared to other chips.
“Why am I selling tuna chips, when I didn't initially sell this? Because tuna has nutritional value and omega-3, so at least when people eat tuna crackers, they’re not just eating ordinary crackers—they still get the nutritional benefit. The same goes for tempeh chips, which are high in protein because they are made from soybeans,” said Tatik during the Asia Grassroots Forum 2025 exhibition on Thursday (22/5).
Her processed tempeh and tuna skin products are sold at prices ranging from 19,000 to 35,000 rupiah per package and have attracted the attention of foreign tourists curious about the taste.
One of them is Devendra Datt, an Indian chef, who took the time to try her products during the Asia Grassroots Forum 2025, which he attended.
“I was looking for new products in the market, and when I saw this product, I was curious to try it. As a chef, I tried each one, and it turned out to be tasty and not too greasy,” said Devendra after sampling the products.
Now, Tatik's chips are distributed across various regions in Indonesia, including Java, Lombok, and Papua, and have even been exported abroad to Johannesburg, South Africa.
Tatik is just one of 3.7 million women MSME owners who received a financing of 5 million rupiah from the financial service company Amartha to develop their businesses and help reduce gender disparity for women in Indonesia.
Based on data from the Global Gender Gap Report 2024, women’s participation in the economic sector only reaches 60.5%, much lower than women’s participation in education, which is 94.9%, and in health, which is 96%.
“What’s important is that we must think that men and women have the same rights, but this is not easy because it all starts from the family. If the family is open-minded and treats men and women equally, then the development will extend to a broader scope,” said Tri Mumpuni, Executive Director of IBEKA, on the same day.

Retno Marsudi, Indonesia’s former Foreign Minister and UN Special Envoy for Water Affairs, agreed with the existing disparity and added that women’s roles as decision-makers remain very small, as only 3.1% of women are recorded as CEOs or business owners.
Therefore, Retno urged for the continuous expansion of women empowerment programs to increase women’s participation in the economic sector, protect their businesses, and support family economies.
“MSMEs are part of the informal sector, which is much more vulnerable than the formal sector. That’s why what Amartha is doing is very important to protect and empower women MSME owners because their contribution to the ASEAN economy is significant. Through participation in the economy, women can also gain social protection for themselves and their families,” Retno explained at the same event.
Additionally, the Ministry of MSMEs notes that Indonesia has over 65 million MSMEs as of 2024, contributing around 60% to the country’s Gross Domestic Product (GDP), with 64% of these managed by women. (NMR)
Reporter: Nugrahanto Margo Raharjo
Recommended Article
Indonesia Invesment
President Prabowo Secures IDR 294 Trillion in Foreign Investments...
From his visit over the past two weeks, President Prabowo received investment commitments worth a total of US$18.57 billion or around Rp294.80 trillion (assuming an exchange rate of Rp15,880.00 per US dollar).
Indonesia-Malaysia Investment Forum 2024: Strengthening Strategic...
Indonesia - Malaysia Investment Forum 2024: Strengthening Strategic Partnerships for Investment Opportunities
President Prabowo Oversees $10.07 Billion Deal Between Indonesian...
resident Prabowo Subianto attended the signing of a memorandum of understanding (MoU) between Indonesian and Chinese companies, totaling $10.07 billion.
President Joko Widodo: Indonesia Has Potential to Become New Asia...
President Joko "Jokowi" Widodo said that Indonesia has the potential to become one of the new economic powers in Asia, along with India and China.
Popular Post
Forbes Lists the 10 Richest Indonesians for 2025
Forbes has unveiled the list of Indonesia’s 10 richest individuals for early 2025, with Prajogo Pangestu, the owner of Barito Pacific Group, claiming the top spot.
Top 10 SOEs on 2024 Fortune Southeast Asia 500, Telkom Indonesia...
A total of 20 state-owned enterprises (SOEs) are listed in the Fortune Southeast Asia 500 2024. Indonesia’s largest telecommunications company Telkom Indonesia (@telkomindonesia) was also included in the top 10 list
Trade Ministry Ready to Support Freeport’s Second Smelter in Gres...
The Trade Ministry is ready to support PT Freeport Indonesia (PTFI) ahead of the operation of its second smelter in Gresik, East Java.
Indonesia Records Lowest Annual Inflation in December 2024
Indonesia hit the lowest annual inflation in its history at 1.57 percent in December 2024, according to the Central Statistics Agency (BPS) on Thursday (2/1).